Spreading
the Word
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Promotion sells a positive image of the commercial district and encourages
consumers and investors to live, work, shop, play and invest in the Main
Street district. By marketing a district's unique characteristics to residents,
investors, business owners, and visitors, an effective promotional strategy
forges a positive image through advertising, retail promotional activity,
special events, and marketing campaigns carried out by local volunteers. |
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These activities improve consumer and investor confidence in
the district and encourage commercial activity and investment in the area.
From The National Trust for Historic Preservation website:
www.mainstreet.org |
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